Mattel has partnered with Samsung to deliver its first three 24/7 FAST channels on Samsung TV Plus, Samsung’s free TV streaming service. The Barbie and Friends, Hot Wheels Action, and Mattel Jr. channels are set to go live later this year and will be free to access from Samsung Smart TVs, Galaxy Devices and on the Web at www.samsungtvplus.com. The three new channels from Mattel will feature content inspired by brands such as American Girl, Barbie, Hot Wheels, Fisher-Price, Masters of the Universe, Matchbox, classic Monster High, Thomas & Friends, and more.
With the expanding popularity of FAST streaming services such as Samsung TV Plus, that make content available without a subscription, the channels will mark Mattel’s first expansion into the growing digital format. The channels will each feature easy to access, around-the-clock kids programming curated for fans of Mattel IP to enjoy hours of shows and family entertainment. The shows will be found on Samsung TV Plus’ dedicated ‘Kids’ destination on the Samsung TV Plus home screen.
Mattel’s channel highlights include Barbie and Friends by Mattel, where viewers can join Barbie and her best doll friends as fashion, friendship and thrilling adventures take center stage; Hot Wheels Action by Mattel, featuring heart-pounding races through the world of Hot Wheels, epic battles with He-Man and Skeletor, and charming railway adventures with Thomas & Friends; and Mattel Jr., a child’s passport to a world of enchantment, education, and endless fun with Kipper the dog, Pingu the adorable Penguin, and all of Fisher-Price's beloved characters.
Michelle Mendelovitz, Global Head of Mattel Television Studio defined the deal as an engagement proposal: "We always aim to engage our fans in new ways with their favorite Mattel characters and storylines. We are pleased to partner with Samsung TV Plus to advance Mattel’s content strategy and provide audiences with a premium viewing experience," commented.
Jason Horowitz, SVP, Gobal Head of Marketing & Media at Mattel considered it as a strategy to reach new audiences: “With the global appeal of Mattel’s brand portfolio and our expanding content offering, we are thrilled to partner with Samsung TV Plus to establish our first-ever FAST channels. In launching these channels, we gain the opportunity to deepen our relationship with existing Mattel fans and connect with all-new audiences," stated.
FInally, Sarah Nelson Uberto, Head of Business Development, Partnerships at Samsung TV Plus assumes that the content will be well received by both users and advertisers: “Mattel choosing to launch its first FAST channels with Samsung TV Plus is a testament to the service and audiences we have built. Barbie and Friends, Hot Wheels Action and Mattel Jr. add even more choice to Samsung TV Plus’ stable of family-friendly, brand-safe content we know both viewers and advertisers will love", noted.