The Barbie and Friends, Hot Wheels Action, and Mattel Jr. channels are set to go live later this year and will be free to access from Samsung Smart TVs, Galaxy Devices and on the Web at www.samsungtvplus.com.
Mattel announced that Michelle Mendelovitz has been named Head of Mattel Television Studios. She will oversee the development, production, and distribution of Mattel’s slate of episodic content on broadcast and streaming globally.
The title, produced by Endemol Shine North America in association with Workerbee under license from Mattel Inc., is scheduled to premier Tuesday, 30th May at 10:00 p.m. ET/PT.
The deal includes the development of a toy collection based on the show, expected to launch at retail stores around the world in Fall of next year. The deal was brokered by 9 Story’s dedicated brand management and consumer products division.