Mediatoon and El Reino Infantil team up to carry out digital distribution in Latin America

Mediatoon Distribution has sealed a new strategic partnership for digital distribution with El Reino Infantil. "We are very happy to collaborate and combine forces with one of the key players in the kids and family industry," Alexandre Neck, Digital Distribution Manager at Mediatoon, said.

Through this deal, Mediatoon has granted the rights of three series in its catalog; season one and two of "The Garfield Show," "Bobby & Bill - CGI series" and "Contraptus." El Reino Infantil will distribute the series through Youtube Latin America in Spanish and Portuguese. Mediatoon will continue to exploit the shows in its own Youtube Latin America channels, which have more than one million subscribers.

Through this partnership, Mediatoon enhances the digital presence of its shows for Latin-american audiences. Furthermore, El Reino Infantil expands its catalog with premium and internationally recognized characters such as Garfield. The synergy between the two companies have become evident since their initial meetings in 2021 at the Cartoon Forum in Toulouse.

Mediatoon Distribution has been developing its digital BtoC approach for several years. The company garners more than 200 channels and more than 1 billion views per year. "We have worked with Alexandre to align our B2B and B2C distribution strategies," Solène Crepin, Sales Executive at Mediatoon, said. "We are always looking forward to exploring new partnerships and ideas!"