"Molang" and "Pinkfong"
French studio Millimages and The Pinkfong Company ("Baby Shark") have released two animated shorts star by their iconic characters Molang and Pinkfong, where they meet each other for the first time in a magic world and honour the summer of sporting events in France.
Kévin Maintrot, Head of Digital Strategy, Millimages, declared, “The collaboration between these two trendy and cute intellectual properties marks the beginning of a magical and exciting new chapter for both our characters and companies. This spontaneous, and organic partnership makes perfect sense. By connecting in real life and brainstorming with open minds, we have developed a shared vision and goal of co-creating engaging content and expanding our reach to diverse audiences. In today’s self-centered and inauthentic digital landscape, we need more partnerships like this to share meaningful values and continue to innovate in the digital media world.”
Jieun Lee, Team Lead of Short-Form Content Strategy, The Pinkfong Company, said, "We are thrilled to bring together two beloved icons, Pinkfong and Molang, in a fun and magical collaboration that celebrates friendship and the spirit of summer sports. Collaborating with a like-minded partner is truly meaningful to us, and we can't wait for fans of both characters to enjoy this new adventure in a fun and exciting way."
The two animated shorts premiered on July 15th and 17th on the @Pinkfong and @MolangCartoon platforms respectively. Produced by The Pinkfong Company, Pinkfong is a cultural icon that has captured the hearts of kids and families around the world with its colorful and engaging characters and stories. With nearly 200 million subscribers on YouTube, Pinkfong has expanded beyond the screen, entertaining fans and families in 244 countries and territories through its animated TV series, movies, international live tour and more. To celebrate the partnership with Molang, the special playlists of sports-themed videos are now available on Pinkfong's English and French YouTube channels.
Molang is a singular phenomenon in the world of animated characters that, in the hands of Millimages, has produced six seasons of a preschool TV series aired in 190 countries; 30 billion views on GIPHY; 8.8 million social media followers; a GenZ targeted webseries; and 18 international licensing agents.