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Heathside was named Molang Master Toy Licensee in EMEA, the Americas, Australia and New Zealand for two years and includes all plush sizes.

The three-year deal will see Fauna manage all aspects of brand development of the iconic brand across licensing, publishing, content and social media.

Adrien Moretto, General Manager of Millimages, discussed the company's strategy, particularly in relation to sales. He also reflected on the current state of the industry and identified the markets he sees as growing. Finally, he shared insights about their presentation at MIPCOM and spoke about "Molang," one of the studio's flagship products.

Both entertainment companies have launched two animated shorts honouring the summer of sporting events in France.

“Molang at the Movies” will screen in 40+ cinemas across France, Spain, Belgium, Netherlands, and Luxembourg.