Millimages and Heathside expand their Molang Licensing agreement

Millimages has appointed Heathside Trading as Master Toy Licensee for its iconic flagship property "Molang" in EMEA, the Americas, Australia and New Zealand. The two-year agreement kicks off in January 2026 and includes all plush sizes (feature, non-feature, standard).

The deal - negotiated by Molang’s UK agent, bRAND-WARD - expands the companies’ existing agreement signed in February 2024 for Toys, Gifts and Health & Beauty in EMEA and North America.

Darren Epstein, EVP Global Business Development, Heathside, commented, “Customer reactions and orders on 'Molang' have been tremendous. We are therefore over the moon and thankful to Millimages for allowing us to expand our Molang product offering and categories globally going into 2026 and beyond.”

Jean-Philippe Randisi, founder of bRAND-WARD, added, "It is a real joy to see a UK partner spearhead the development of Molang internationally across an increasingly larger range of products. Molang's appeal not only transcends multiple generations but borders and cultures as well!"

Alexandra Algard-Mikanowski, Commercial Director at Millimages said “Given the excellent results we have seen in our first year working together, we are truly delighted to expand our relationship with Heathside. The entire team has really understood the Molang universe which has made this partnership – and the products that have been created – so successful.”