Millimages selected Licensing Street to represent "Molang" in the United States

Millimages has appointed US agency Licensing Street to represent its iconic brand Molang in North America. “We are delighted that Molang will join Licensing Street’s list of outstanding and successful IPs," Alexandra Algard Mikanowski, Licensing & Merchandising Director, Millimages, said. "Licensing Street’s approach to L&M, in particular their strength in retail development, is an ideal match for this iconic brand as it builds on its huge popularity with Gen Z and millennial audiences, both on social and on shelves."

Molang serves as a international TV, social media, licensing, and merchandising company with more than 950 consumer products from more than 80 licensees, and 312 animated episodes broadcast worldwide. In the US the brand has attracted attention and engagement to date with 85 million views on YouTube Kids and nearly a million on the adult YouTube channel.

In the US in 2023 alone, Molang reached 380,000 Tik Tok subscribers, 78,000 on Instagram and 32,000 on Facebook, while the six animated series have been aired in the US on Disney Junior, Netflix, Hulu, Kidoodle TV, Playground, and Hopster."We look forward to working together to ensure every American fan has a gorgeous Molang plushie by the end of the year,"  Mikanowski said.

Recent global deals for Molang that cover the US include the launch of a ground-breaking YouTube channel in June featuring Molang as an influencer, and a 73-piece apparel capsule collection aimed at the 16–35-year-old market.“Molang is all about kindness, joy and positivity, with a unique and instantly recognizable style," Jason Korfine, Partner, Licensing Street, said. "We look forward to finding new ways to expand this message with exciting new concepts in fashion, accessories, home décor, stationery, and more.”