The independent animation studio and IP developers based in France, Milimages, through their flagship brand "Molang," have partnered with PlaybyPlay for plush toys in Europe and Latin America. PlaybyPlay, a brand by Famosa, part of the Italian Giochi Preziosi international toy group, will manufacture and distribute a wide range of plush in different sizes scheduled to be on the market in Xmas 2024. The first items from the plush collection were unveiled exclusively at the Nuremberg Toy Fair, which Millimages and PlaybyPlay attended. Plush is the highest-performing category for the Molang brand, with 950 consumer products from 80+ licensees worldwide.
José Miguel Toledo, CEO of Famosa, considered the agreement crucial to the company's strategy: "Partnering with Millimages for the Molang brand represents a significant milestone for Famosa and PlaybyPlay. This collaboration aligns perfectly with our commitment to delivering joyful, high-quality products to children and families across Europe and Latin America. Molang mirrors our values at Famosa with its message of kindness and inclusivity. We are excited to bring these plush toys to market, contributing to the brand's global appeal and enriching our diverse portfolio," said.
On the other hand, Julien Barbier, Consumer Product Connection and agent for Molang in Iberia referred to the significance of the agreement in relation to the global positioning of the brand: "We are excited about the launch of the new range of Molang products from Play by Play and Famosa group. We are happy to have a partner of this level, which is undoubtedly a guarantee of success and will allow us to continue consolidating the brand in European and Mexican markets together with the rest of the licensees," he said.
Finally, Alexandra Algard-Mikanowski, Licensing and Merchandising Director at Millimages, expressed her satisfaction with the deal: "We are thrilled to announce our partnership with Famosa Group and develop existing collaborations with Molang across Europe and Mexico. Together, our shared goal is to expand the distribution of this pivotal product category for Molang," she said.