Millimages has signed with Netflix worldwide to broadcast seasons 2, 3 and 4 of its flagship series, "Molang", co-produced by Canal+. The first season of the non-verbal animated series was already available since 2019 on the platform. Seasons 2, 3 and 4 will begin airing on November 1, 2022 to the delight of Molang's 6M fans on social networks and its viewers in 195 countries.
Over the past few years, Molang's audience has grown. From a series built for pre-schoolers, "Molang" has become a true 16-24 year old icon, from the US to Asia Pacific, with an increase of +4M cross-platform followers in just 3 years.
For a couple of years, "Molang" has been diversifying its core audience from preschoolers to young adults, due to the organic online GenZ audience the character gathered: +4M followers in the last 3 years, mainly aged 16-24.
This keen interest from a Gen Z audience was a change from its preschool TV target, but ultimately aligns perfectly with the gender-neutral character’s values of kindness, empathy, and inclusion.