Omdia's "On-Demand TV & Movie Catalog Tracker" provides an overview of the catalogs of major streaming services. In May 2025, Amazon Prime Video in the UK and US had the most extensive catalog in terms of titles and runtime, although Netflix offered the largest catalog in some markets, and Tubi had the most comprehensive offering in Mexico. In addition to English, Japanese, Spanish, and Korean are the languages most widely represented in on-demand catalogs. However, there are some variations from country to country. Korean was the most common non-local language in Japan and the UK, and it was equal to Japanese in Germany. Netflix remains the world market leader in terms of subscriber numbers, and the platform offers a fairly consistent catalog size across the 11 countries, ranging from 9,179 titles in Spain to 7,637 titles in Mexico. Unlike Amazon, the US offering is relatively small, comprising 7,457 titles and 62,000 hours of content available. South Korea is a significant source of content for Netflix, which announced it would invest $2.5 billion in Korean content from 2023 to 2026. The Netflix catalog of 7,900 is significantly larger than the 1,800 hours offered by Amazon.
Netflix's catalog size has increased slightly. In the US, for example, the runtime went from 57,000 in June 2024 to 62,000 in May this year. "There is a heavy emphasis on series, with 87% of runtime in May in the US," stated Tim Westcott, Digital Content & Channels at Omdia.
Amazon Prime Video has a significantly larger catalog in the UK and the US than its main SVOD competitors, with more than 25,000 titles available. Amazon's offering is heavily weighted toward movies, which made up 84% of titles in the US. However, there are significant differences in the size of the offer in other countries, ranging from fewer than 2,000 titles in South Korea to just under 14,000 in Canada and 12,000 in Japan, where all content was available on an AVOD basis, unlike in other countries. Moreover, Amazon was more in line with its competitors in different territories, such as France and Germany, where an offering of just over 7,000 titles was comparable to Netflix.
The catalog size of Disney+ is less than half the size of Netflix in terms of titles. As with Netflix, the US was the smallest of these markets, with 2,113 titles and 15,000 hours of content available. The UK and Australia were the largest markets, although Disney's offering of 25,000 hours in the UK is compared to Netflix's 63,000 hours. Despite a bias towards family content, Disney+ now includes shows like "The Bear" and "Only Murders in the Building" as well as live sports in some countries. During a conference call, CEO Bob Iger announced that Disney would increase its spending on original films and TV shows outside the US, as part of a total investment of $23 billion in the current fiscal year.
Apple TV+ has the smallest catalog among AVOD and SVOD services, with a consistent total of around 300 titles across the 11 countries. That is primarily driven by the heavy emphasis on original production in the on-demand offering. The availability of some local sports-related content skews the US and Canada offering to 1,800 hours. "Apple has generally focused on quality rather than quantity," said Westcott. This year, Apple TV+ released World War II miniseries "Masters of the Air," which reportedly cost $250 million, while "F1: the movie" was tagged with a production budget of $200-300 million. "The catalog could be boosted by more acquisitions of movie rights, though so far this has been a question of rumor rather than actual strategy," he added.
Paramount was among the first US studios to adopt a two-pronged approach to on-demand services, operating AVOD service Pluto TV, as well as SVOD service Paramount+. Paramount+'s offer in the US had, by a significant distance, the largest offer of content, with 1,400 titles and 49,000 hours available. English-speaking Australia and the UK had the most extensive catalogs. Mexico had the smallest catalog, offering 518 titles. Across all countries, the Paramount+ catalog skews toward movies in terms of runtime, with films accounting for 60% in the UK and US, and as much as 72% in France.
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