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By Q2 2024, 91% of niche SVOD subscriptions came through aggregators, with Amazon Channels accounting for 58%. Channels users are more engaged, with 65% calling TV essential and two-thirds favoring exclusive, first-season content.
In 2022, 88% of European TV and SVOD adaptations were based on local works, with novels accounting for 42% of source material. France, Germany, and Italy each saw over 80% of their adaptations drawn from domestic IP.
Denmark added over 500,000 new streaming subscriptions in the past year, driven by a nearly 50% surge in ad-supported services. More than 25% of households now use at least one HVOD platform, reshaping market dynamics.
Nearly 100 million U.S. subscriptions now include ads, with 75% of streaming users having tried an ad-supported plan. Ad tiers accounted for 71% of net adds across Premium SVODs over the past nine quarters.