According to GlobalData, Japan's SVoD is expected to increase at a compound annual growth rate (CAGR) of 10.1% from $3.5 billion in 2022 to $6 billion in 2027, driven by the strong growth in SVOD subscriptions and unique households.
Global SVOD subscriptions will increase by 321 million between 2023 and 2029 to reach 1.79 billion, showing continued growth, according to Digital TV Research’s latest report.
Entre los domicilios que contaban con el servicio de streaming durante el año pasado, el 95,3% consumió canales de televisión: el 93,1% con TV abierta, y el 41,5% con TV paga
With OTT consumption on the rise, FAST services are presenting huge opportunities for advertisers, Samba TV assured in its latest “State of Viewership” report for the first half of the year.