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US: YouTube surpasses 45 Billion viewing hours in H1 2025 as TV usage overtakes mobile 15 SEP 2025

Markets

US: YouTube surpasses 45 Billion viewing hours in H1 2025 as TV usage overtakes mobile

TV screens now account for 36% of YouTube viewing in the U.S., edging ahead of web and mobile, while "Saturday Night Live" tops reach with 38.6M users and Shorts fuel growth among top channels.
Global Streamers drive record €25.1B investment in original european content 15 SEP 2025

Markets

Global Streamers drive record €25.1B investment in original european content

Netflix, Disney+, and Amazon Prime Video each invested over €2B in 2024, accounting for more than 80% of global streamers’ €8.5B outlay—34% of total spending on European originals.
Concluyó con una nueva edición de Paraguay Media Show 12 SEP 2025

Trade Shows

Concluyó con una nueva edición de Paraguay Media Show

Durante el evento, organizado por el Grupo ISOS, hubo debates clave sobre medios, telecomunicaciones y el modelo de negocio del deporte.
UK SVOD penetration reaches 20.6 Million homes as Ad-Tiers gain momentum 12 SEP 2025

Markets

UK SVOD penetration reaches 20.6 Million homes as Ad-Tiers gain momentum

In Q2 2025, 69.7% of UK households—20.6 million homes—had access to an SVOD service, with Netflix (59.6%) and Prime Video (46.6%) leading and ad‑tier subscriptions rising notably, according to Barb data.
Turkey’s Streaming Market evolves amid Global Consolidation and Local growth 11 SEP 2025

Markets

Turkey’s Streaming Market evolves amid Global Consolidation and Local growth

Subscription-based viewing grew 26% year-over-year despite an 18% price hike, as HBO Max's entry via BluTV and Netflix’s local dominance reshape competition.