TV screens now account for 36% of YouTube viewing in the U.S., edging ahead of web and mobile, while "Saturday Night Live" tops reach with 38.6M users and Shorts fuel growth among top channels.
Netflix, Disney+, and Amazon Prime Video each invested over €2B in 2024, accounting for more than 80% of global streamers’ €8.5B outlay—34% of total spending on European originals.
In Q2 2025, 69.7% of UK households—20.6 million homes—had access to an SVOD service, with Netflix (59.6%) and Prime Video (46.6%) leading and ad‑tier subscriptions rising notably, according to Barb data.
Subscription-based viewing grew 26% year-over-year despite an 18% price hike, as HBO Max's entry via BluTV and Netflix’s local dominance reshape competition.