Latest news of streaming
23 MAY 2025
Markets
Germany’s audiovisual advertising market to hit €6.3 billion in 2025, driven by digital growth
TV advertising is projected to rise 1.2% to €3.74 billion, while streaming and VOD will see a 6.9% increase to €1.7 billion. Digital audio leads audio growth at 4.4%, reflecting shifting advertiser priorities.
22 MAY 2025
Trends
Streaming giants retreat from originals, while licensed content drive growth
Original series releases dropped from 395 in 2022 to 279 in 2024, while legacy hits like “Grey’s Anatomy” drew over two billion global viewing hours. In Q3 2023, licensed content overtook originals in viewing share across major platforms.
21 MAY 2025
Trends
YouTube, a key platform for TV and Film, now reaches 38% of global users
YouTube reaches 84% of internet users monthly, with 34% of long-form viewers using Smart TVs. In Asia Pacific and Latin America, engagement with TV and film content on the platform hits 45% and 40% respectively.
21 MAY 2025
Markets
Danish streaming market surpasses five million paid subscriptions for the first time
Denmark added over 500,000 new streaming subscriptions in the past year, driven by a nearly 50% surge in ad-supported services. More than 25% of households now use at least one HVOD platform, reshaping market dynamics.
21 MAY 2025
Markets
USA: Ad-supported surges to 46% of SVOD Market, driving majority of new subscriptions in 2025
Nearly 100 million U.S. subscriptions now include ads, with 75% of streaming users having tried an ad-supported plan. Ad tiers accounted for 71% of net adds across Premium SVODs over the past nine quarters.