Latest news of streaming

Digital video to account for over 33% of total spend; Mobility-as-a-Service subscriptions forecast to grow by more than 540%.

Ad views on connected TVs rose 31% year-over-year in Europe, while programmatic video advertising expanded 44%, fueled by a 14% increase in unique advertisers and growing adoption in live content environments.

In July 2025, 39% of all titles—67,000 out of 172,000—were shared across two or more US VoD platforms, up from just 9% five years ago, according to Ampere Analysis.

Con episodios verticales de hasta un minuto, servicios globales como ViX MicrO de TelevisaUnivision e iQIYI en Asia están registrando un aumento notable en el consumo, mientras que plataformas como Reel Short ya superan los 450 títulos solo en México y las apps dedicadas a microdramas han superado el millón de descargas.

With vertical episodes as short as one minute, global services like TelevisaUnivision’s ViX MicrO and Asia’s iQIYI are seeing surging engagement, while platforms like Reel Short boast over 450 titles in Mexico alone and dedicated microdrama apps surpass one million downloads.