Rainbow’s "Winx Club: The Magic is Back" becomes global hit across platforms

Rainbow’s revival of its iconic animated property "Winx Club" is proving to be a global success across broadcast, streaming, and digital platforms. The new CGI series, titled "Winx Club: The Magic is Back," has captivated audiences with the first 13 episodes of a 26-episode season already airing. The show is currently broadcasting on CBBC and iPlayer in the UK, TF1 in France, and RAI in Italy, while also streaming globally on Netflix, where it has topped the kids' category in more than 40 countries.

To support the launch, Rainbow implemented a comprehensive international marketing and PR strategy. This included targeted advertising, local partnerships, and fan-centered activations. A digital-first campaign amplified the show's reach on platforms like TikTok and Instagram, where the official "Winx Club" TikTok account surpassed 1 million followers. A branded dance challenge contributed to over 60 million views, further powered by an engaged online community generating user content across social platforms.

In tandem with the show’s broadcast rollout, Rainbow also introduced an exclusive digital experience titled "Winx Club: Magix" on Roblox. Designed to engage both new and nostalgic fans, the immersive hub game quickly gained traction with more than 2 million users in its first month and an 87% player approval rating.

With strong performance metrics across linear TV, streaming, social media, and gaming, "Winx Club: The Magic is Back" marks a triumphant return for one of Rainbow’s most enduring franchises.