Drama drove over 300 million streams, entertainment hit 133 million, and soaps surged 35% year-on-year with 124 million streams—marking ITVX’s strongest quarter ever.
The Founder & CEO OF Murphy Ben International, the platform's parent company, describes the streaming service's content offering and highlights the growing global demand for African and Black shows.
The series is now streaming on Sohu Video, one of China's leading online video platforms, and on five major regional channels: Sichuan TV, Guizhou TV, Shandong TV, Henan TV, and Jilin TV.
Nearly 50% of TV viewers now subscribe to at least one streaming service outside the Big 7, according to HUB Intel. Only 11 of those niche services break a 10% reach.