The streaming service launches on January 13 in key markets, including Germany and Italy. Already available in more than 100 markets, HBO Max offers a curated mix of premium series, blockbuster films, real-life stories and live sports.
The market opened with organizers expecting more than 5,000 delegates from 60 countries, along with 20 national pavilions, major studios, and regional streaming platforms.
Facing declining TV ad revenues and mounting competition, RTL Deutschland will reduce its workforce by up to 20% while ramping up investment in streaming, aiming for profitability in the digital segment by 2026.