Latest news of omdia

Imagen Ya hay más hogares con Netflix que con DVR en Estados Unidos 3 MAY 2024

Trends

What are the most effective streaming bundling strategies?

Omdia reveals that Netflix has a dominant position due to direct subscription access and varied bundling options, while other streamers, like Amazon Prime Video and HBO Max, use different bundling strategies, showcasing the industry's evolution into essential household services.
Omdia: Indian Premier League set to transform country’s media and ad landscape in 2024 26 MAR 2024

Forecasts

Omdia: Indian Premier League set to transform country’s media and ad landscape in 2024

The last media rights five-year contract was valued at $1.2 billion annually, but the IPL is poised to monetize these massive rights costs through ad and sponsorship, rather than subscription revenue.
Series Mania 2024 - Day 3: A positive balance for an event in constant growth 21 MAR 2024

Trade Shows

Series Mania 2024 - Day 3: A positive balance for an event in constant growth

The Lille event was attended for 4000 professionals, among scriptwriters, producers, sales companies, broadcasters and platforms from 60 countries. The third day AI was in the centre of the discussions.
Omdia: SVOD services are declining and free video is on the rise 14 MAR 2024

Data

Omdia: SVOD services are declining and free video is on the rise

YouTube is the top video service provider in key markets, and simultaneously, there is strong growth in other social video platforms and Free ad-supported television (FAST) services.