Latest news of omdia

During a keynote, Maria Rua Aguete, Head of Media and Entertainment at Omdia, explained that programming spend is projected to rebound in 2025, reaching $206 billion after a challenging 2024, representing a 5.3% global growth.

By the close of 2024, the region is expected to reach nearly 2,500 screens, reflecting the rising demand for cinematic experiences across MENA, driven primarily by Saudi Arabia.

According to Omdia, Brazil to triple its FAST revenue from $119 million in 2024 to $303 million by 2029, surpassing Canada.

The 40th edition of the international market will take place between October 21 to 24.

New research by Omdia revealed these content capture 16% of global viewing.