Latest news of omdia

The last media rights five-year contract was valued at $1.2 billion annually, but the IPL is poised to monetize these massive rights costs through ad and sponsorship, rather than subscription revenue.

The Lille event was attended for 4000 professionals, among scriptwriters, producers, sales companies, broadcasters and platforms from 60 countries. The third day AI was in the centre of the discussions.

YouTube is the top video service provider in key markets, and simultaneously, there is strong growth in other social video platforms and Free ad-supported television (FAST) services.

Different sources in the local industry indicated the outlook. The rise was driven by the ongoing increase in subscription services and top titles´ evolving behaviors across transactional and streaming.

This will be in addition to revenue already generated by the sale of advertising slots during live sports broadcasts on the service.