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Driven by Korean content demand, Netflix’s global influence, and strong government support, South Korea’s FAST market is projected to double in revenue and become the 12th largest worldwide.

Omdia research shows sports accounted for 24% of new global pay-TV sign-ups between January and June, with Asia-Pacific leading growth and streaming services increasingly competing for rights.

The CEE market explored the best strategies to overcome the challenges faced by industry players and buyers amid increasing production, distribution, and marketing costs — and the resulting impact on consumers.

According to Omdia, the country ranks as Netflix's second-largest market worldwide with 20.6 million subscribers, and it is soon expected to become the second-largest international market for FAST.

According to Omdia, Shahid leads with 4.4 million subscribers, followed by YouTube Premium at 3.7 million, Netflix at 3.0 million, and StarzPlay at 2.3 million. The market is forecast to grow to $8.4 billion by 2029, fueled by mobile adoption and digital infrastructure expansion.