During a keynote, Maria Rua Aguete, Head of Media and Entertainment at Omdia, explained that programming spend is projected to rebound in 2025, reaching $206 billion after a challenging 2024, representing a 5.3% global growth.
By the close of 2024, the region is expected to reach nearly 2,500 screens, reflecting the rising demand for cinematic experiences across MENA, driven primarily by Saudi Arabia.