Latest news of omdia

The CEE market explored the best strategies to overcome the challenges faced by industry players and buyers amid increasing production, distribution, and marketing costs — and the resulting impact on consumers.

According to Omdia, the country ranks as Netflix's second-largest market worldwide with 20.6 million subscribers, and it is soon expected to become the second-largest international market for FAST.

According to Omdia, Shahid leads with 4.4 million subscribers, followed by YouTube Premium at 3.7 million, Netflix at 3.0 million, and StarzPlay at 2.3 million. The market is forecast to grow to $8.4 billion by 2029, fueled by mobile adoption and digital infrastructure expansion.

The company suggest that embracing YouTube influencers as part of cinema marketing strategies could be key to revitalizing the industry.

The projected growth in online consumer spending outpaces even the expansion of the media and entertainment sector, which is expected to grow from $1.07 trillion in 2025 to $1.3 trillion by 2029.