Latest news of omdia
6 AUG 2025
Trends
Sports drive nearly a quarter of new Pay-TV subscriptions in first half of 2025
Omdia research shows sports accounted for 24% of new global pay-TV sign-ups between January and June, with Asia-Pacific leading growth and streaming services increasingly competing for rights.
10 JUN 2025
Trade Shows
NEM Dubrovnik 2025: Inflation and rising content costs, a new time bomb?
The CEE market explored the best strategies to overcome the challenges faced by industry players and buyers amid increasing production, distribution, and marketing costs — and the resulting impact on consumers.
28 MAY 2025
Trends
Brazil consolidates as global streaming powerhouse
According to Omdia, the country ranks as Netflix's second-largest market worldwide with 20.6 million subscribers, and it is soon expected to become the second-largest international market for FAST.
13 MAY 2025
Markets
MENA streaming market to hit $1.5B by 2025 as SVOD subscriptions top 27 Million
According to Omdia, Shahid leads with 4.4 million subscribers, followed by YouTube Premium at 3.7 million, Netflix at 3.0 million, and StarzPlay at 2.3 million. The market is forecast to grow to $8.4 billion by 2029, fueled by mobile adoption and digital infrastructure expansion.
28 MAR 2025
Trends
YouTube, the driven force to boost cinema worldwide
The company suggest that embracing YouTube influencers as part of cinema marketing strategies could be key to revitalizing the industry.