Giochi Preziosi was appointed as master toy distributor for "Bing" in France

Acamar's pre-school series performance in the country was a big success, being the most watched pre-school programme in April on France 5.

15 JUN 2023


  • Facebook
  • X
  • Linkedin
  • Whatsapp

Acamar Films partners with Giochi Preziosi as the master toy distributor for "Bing" in France. A range of Bing plush and plastic figurines from Acamar Film’s master toy partner, Golden Bear, will be available in French retailers from Spring 2024.

"Bing" has been performing strongly in France. The multi-award-winning, animated pre-school series was the most watched pre-school programme in April on national broadcaster France 5. "Bing" also achieved the highest weekend audience share amongst 4-10 years old with 19.7% in the same month (Mediametrie, April 2023). The first series of "Bing" (26 episodes) launched on France 5 in January 2023 having initially debuted in France on the Okoo digital platform in November 2022 with distribution across the Okoo brand on MyCanal, Orange, Samsung TV, SFR and Free.

“We were confident that French families were going to appreciate the quality of 'Bing' along with the way in which the series shares stories that are recognisable and reassuring. That Bing has become the top series so soon is unprecedented and suggests that the show is making a powerful connection with audiences,” said Patricia Adane, Programming Director, France Télévision.

“We care passionately about meeting the needs of our young Bingster audience and work tirelessly on our local-language productions. We want every single child to believe that Bing truly is ‘round the corner, not far away’. For 'Bing' to receive such a tremendous welcome in France is heart-warming and joyful for our entire team. We’re delighted to be working so closely with France Télévision,” said Mikael Shields, CEO, Acamar Films.

Acamar Films with French licensing agent, France tv distribution, are set to support the growth of the property in France with robust marketing and promotional plans that will cover a variety of family touchpoints.

The success of the performance of Bing on the linear France 5, is mirrored by the viewership achieved by the series on the Bing French-language YouTube Channel, which has grown subscriber numbers by almost 3000 this calendar year with over 1.5 million views and 110,000 hours of Bing watched on the channel.

Across the network of YouTube channels, 1 million hours of "Bing" is watched every day with over 1 billion hours of the series watched in total. Most recently, Acamar Films has launched a test Japanese YouTube channel for "Bing" which has achieved 1.6 million views, 135,000 hours of watch time and 4000 subscribers since its launch in May.