Millimages appoints new licensing agents for "Molang"

With 15 prominent international L&M agencies signed up, the IP "Molang" is a high performance brand of the company.

25 MAY 2022
Imagen Molang debutará por la pantalla de CCTV en China


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Lead by Marina Narishkin, General Manager of Millimages, the Licensing and Merchandising department of the 31-year-old production studio is mainly focused on the iconic "Molang". The year 2022 is already a success for "Molang", with Licensing agencies from around the world wanting to represent the lifestyle brand, popular amongst preteens, Gen Z and young parents alike!. “Brand building is all about creating alliances, as they can truly make or break a brand”, says Marina Narishkin. “We are very proud of our agent infrastructure, and the new members of our extended Molang family are proud to join us as well”.

With 15 prominent L&M agencies signed up, the IP "Molang" is a high performance brand. The character, lead by the strong values of kindness and empathy, resonates in our current world and has grown more and more popular on social media over the last years thanks to a highly engaged community, on platforms such as Instagram and Tiktok.

Millimages has repositioned the brand "Molang" to its true target: 18-30 yr olds. New tools to support this repositioning were developed: a new core style guide, commissioned from the design agency Together Design; a seasonal and thematic trend guides, a brand platform, and more to come.

WP Brands (Australia and New Zealand) is launching its new adventure in these two dynamic markets. Lim Mi-Kyoung, the Managing Director from WP Brand, says: “WP Brands is delighted to be the licensing partner of the Molang family for Australia and New Zealand. We look forward to working with Millimages on this truly beautiful brand”.

Jantar Projekt (Poland) is focused on both kid & adult brands. "Molang came in at a great moment, after difficulties with the pandemic, Polish citizens need to have warm, peaceful, and kind brands in their life", according to Janusz Tarasiuk, the owner. “We wish to make Molang a lifestyle brand to make people in Poland happier, healthier and more open for making the world better!”

RaiCOM (Italy) is the company that deals with the distribution of Rai Group and Third Party rights, in Italy and abroad.“Rai Com is very proud to continue representing Molang in Italy. We have worked in these years to give the property the best exposure in the Italian market and we are very happy to have the opportunity to do even better in the coming years” says Alessandro Ravani, Sales Director of Rai Com.

Active Merchandising (Germany) has renewed its trust in "Molang" for the German markets. Anita van Esh, owner of the agency, says “We are delighted to be working on Molang and thank Millimages for their continued trust and support. 'Molang' is a great property which has a broad appeal and offers so many exciting licensing possibilities. Our gift and plush partner Nici Germany has done a great job in developing a Molang cuddly toy line which appeals to both an older and a younger target group. With the addition of new licensees we are extending the Molang range into the areas of apparel, accessories, home wear and more... We look forward to continuously growing the brand in our territory.”