Mondo TV Iberoamérica, part of the Mondo TV Group, is showcasing its new kids’ animated comedy “Masked Cinderella” in a number of important industry showcase events for broadcasters, programme buyers, and financing and production partners. These include Cartoon Forum and the recent Indian Cine Film Festival, where it won a major award.
Now in development, “Masked Cinderella” is a 26x22’ 2D-HD animated comedy created and directed by Myriam Ballesteros, written by Txema Ocio, and aimed at a target audience between six and 12 years old. The show is a new and very modern take on the classic tale, full of magic, humour and adventure.
The show is a co-production with MB Producciones, the production company founded by Myriam Ballesteros, who has been developing animated content for more than 20 years. Ballesteros is an admired producer and director with a strong reputation in the audiovisual industry for highly original ideas.
In this year’s reformatted Cartoon Forum, the show will be pitched on a digital platform across three virtual rooms. Pitches will appear on a digital platform following an established agenda. The first showing of “Masked Cinderella” is taking place on the opening day (September 15).
Although the project still is in the early production phase, the show has already received an award: the pilot of “Masked Cinderella” (presented as “Cinderella Swing”) won the Best Animation Short award from the jury at the eighth Indian Cine Film Festival in August.
“‘Masked Cinderella’ brilliantly combines two winning scenarios: it’s a relatable 21st-century story and is about kids finding a role and being themselves. It’s also a hilarious new approach to the classic characters and fairy tales that we’ve all known since we were kids. We’re looking forward enormously to previewing this wonderful new series in many important showcase events,” said María Bonaria Fois, CEO of Mondo TV Iberoamérica.
Meanwhile, Myriam Ballesteros, CEO of MB Producciones, added: “We’re thrilled at the reaction to ‘Masked Cinderella,’ which, even at this early stage, is very positive. This is a wonderfully original project but one with a universal appeal and we’re confident that it will continue to attract enthusiastic support from the broadcasting industry wherever it is showcased”.