9 OCT 2024

Moonbug’s “Blippi” and Dove join forces as part of Dove’s 20th Anniversary Self-Esteem Project

The companies launch fun-filled episodes and music videos to build body confidence in young children.

“Blippi”

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Moonbug Entertainment’s “Blippi” is partnering with Dove as part of Dove’s 20th Anniversary Self-Esteem Project. After partnering with body image experts at CAR, the pair is launching the first-ever body confidence Blippi special for kids, with additional episodes and exclusive music videos on Blippi’s YouTube channel.

Designed for kids aged 4-6, these entertaining resources give families a way to start important conversations about self-esteem while enjoying engaging stories and catchy songs together. In this brand-new content from Blippi, created in partnership with the Dove Self-Esteem Project, young children are invited to explore positive body image and celebrate their unique talents through a brand-new 75-minute special, and four recently-released episodes, nine music videos, and 26 YouTube Shorts – all packed with exciting moments, fun activities, and sing-along songs.

WHY PARENTS AND KIDS WILL LOVE IT
Free Resource: The episodes, music videos, and YouTube Shorts are available for free on Blippi’s YouTube channel, ensuring accessible and inclusive resources for every family.

Compelling Content: Available on Netflix and Prime Video, the brand-new 75-minute special, “Wonderful Talent Show” features Blippi, Meekah, and their friends hosting a colorful talent show. Throughout the show, they encourage kids to love their bodies and discover all the amazing things they can do – whether it’s dancing, creating magic, or inventing something new.

Music to Empower: Special music videos like “My Body is Amazing” and “Shine as Bright as You Are!” will have kids up and dancing while learning to appreciate their unique bodies. New Dove research shows that music has a lasting impact on kids’ self-esteem, and in fact, a groundbreaking study conducted by Dove found that children who watched the “My Body is Amazing” music video felt more confident and positive about their bodies.

Interactive Family Fun: These episodes and music videos offer interactive moments for parents to enjoy alongside their kids. Whether it’s singing along, joining in on a dance, or simply talking about what makes each person special, these new resources make it easy to have fun while building body confidence.

“We’re thrilled to share these new episodes with families,” says Katelynn Heil, Head of Brand Marketing and former General Manager of Blippi at Moonbug Entertainment. “It’s not just about learning – it’s about having fun! We wanted to create something that sparks joy, curiosity and confidence in kids, while also giving parents tools to talk about important topics like body positivity.”

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