Corus Entertainment's Nelvana and Baeumler Productions have formed a collaboration to launch a new, global merchandise line, 43°N By Bryan Baeumler. The first set of products featuring branded apparel and accessories is now available exclusively online at 43northbybryan.com.
"Through his passion for renovations, collection of popular TV series, and witty humor, Bryan Baeumler has built a loyal and dedicated community of fans across Canada and the world.” said Carly Slack, Director of Licensing, Retail & Marketing at Nelvana. “His new line 43°N By Bryan Baeumler is inspired by Bryan’s hometown and lifestyle and is the first step in expanding the Baeumler brand into a popular consumer products program, including impactful collaborations and exclusive retail partnerships."
Baeumler is a contractor, entrepreneur and host of hit HGTV Canada shows like "Island of Bryan," "Renovation Resort," "House of Bryan," "Leave it to Bryan, "Bryan Inc." and "Disaster DIY." New episodes of "Renovation Resort" air Sunday at 10pm ET/PT on HGTV Canada and STACKTV. The brand 43˚N is said to reflect Baeumler’s personality, values, and passions, and is intended to inspire customers to work toward their goals in style attire.
"I’m honored for the opportunity to bring my values of quality, integrity, function, and passion to life through my line 43°N," Baeumler said. "Corus has always supported me and the growth of my business through the various shows, and now through this partnership with Nelvana. I couldn’t think of a more dedicated partner as we move forward with developing an offering of high-quality, durable, and comfortable products for work and play, and I can’t wait to see where we take this brand around the globe."