Crunchyroll officially launched “Gachiakuta” anime series

In early July, Crunchyroll and the “Gachiakuta” Anime Production Committee launched an unprecedented campaign to announce the release of the highly anticipated anime "Gachiakuta". Thousands of fans gathered at a series of premiere events held across 16 countries and regions, which included graffiti and immersive installations.

The first episode of "Gachiakuta" is now available worldwide on Crunchyroll, and the second episode will premiere on July 13. Directed by rising talent Fumihiko Suganuma, making his directorial debut, with series composition by Hiroshi Seko ("Attack on Titan"), and music by Taku Iwasaki ("Bungo Stray Dogs"), "Gachiakuta" blends shonen action with a distinct graffiti-infused art style.

GLOBAL PREMIERE EVENT

From Los Angeles to Paris, Tokyo to São Paulo, fans eagerly awaiting the new anime series were among the first to experience Gachiakuta with a special global premiere screening of the first two episodes in 16 countries and regions including:

·       Anime Expo (Los Angeles): Featured authors Kei Urana and Hideyoshi Andou, and Bones Film producer Naoki Amano, plus a packed panel and an immersive graffiti installation

·       Japan Expo (Paris): High-profile screening to enthusiastic French fans

·       Anime Friends (São Paulo), Astor Film Lounge (Berlin), PVR Icon (Mumbai), The Space Moderno (Rome).

ANIME EXPO ACTIVATIONS

·       A huge installation featuring main character Rudo’s gloves made of scrap materials, plus live painting by authors Kei Urana and Hideyoshi Andou.    

·       High-traffic booth on the show floor with storytelling zones home to a Gachiakuta-themed Scavenger Hunt and ‘Pit Master’ activation, giving fans the opportunity to turn trash into treasure!

·       A 3D billboard takeover in front of the Moxy Hotel in Downtown Los Angeles.

AROUND THE WORLD

In addition to the premieres and Anime Expo activations, the world is now seeing the rebellious, graffiti-inspired aesthetic come to life. The Gachiakuta World Takeover rocked cities around the world with a bold, multi-city marketing campaign timed to the premiere. Highlights include:

·       World Connecting Graffiti: Five murals appeared across Tokyo, Los Angeles, Milan, Taipei, and Hong Kong. When combined, the murals form a secret message “Watch out world!” rallying global fans around Gachiakuta’s arrival.

·       Berlin Train Station Takeover: A first-of-its-kind anime activation at Berlin’s Mehringdamm U-Bahn station featured 137 Gachiakuta posters, blanketing the space in a striking tribute to the series’ visual style.

·       Additional Takeovers: San Francisco bus wraps, a San Diego trolley activation, and other high-traffic placements across major cities continue the campaign’s global expansion.