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Anime content will be specially curated by Crunchyroll and available later this year on Delta’s more than 169,000 seatback screens.

Crunchyroll hits 17 million subscribers, Netflix and Amazon commission 53% of titles abroad, and 60% of Gen Z viewers recognize anime-first brands—making global content central to streaming growth strategies.

Among the Tencent Video originals are the adaptation of Yuewen’s epic fantasy webnovel, "Lord of Mysteries," as well as "The Master of Diabolism", "The King’s Avatar" and "Honor of Kings."

The partnership with Aniplex is a major step in Tencent Video’s strategy to make a long-term commitment to animation.

Thousands of fans around the world attended the world premiere, which featured graffiti art, installations, and immersive events.