Corus Entertainment’s Nelvana and Cloudco Entertainment, owner of the Care Bears™ entertainment brand, unveiled its True North Bear brand, exclusively available in Canada at Walmart and Toys “R” Us."We are thrilled to partner with Nelvana to bring True North Bear to our dedicated Canadian fan base. This exclusive collaboration is a celebration of our fans and a testament to their unwavering love for Care Bears," Robert Prinzo, Head of Licensing for Cloudco Entertainment said. "The response to True North Bear has been incredible, and we are excited to continue creating unique and authentic experiences for our Canadian fans. This is just the beginning of our journey together, and we can't wait to see where our next collaboration takes us."
True North Bear, produced by master toy partner Basic Fun!, comes in a soft, 14-inch plush featuring a new belly badge with a smiling maple leaf, representing Canadian pride. The item is currently available for purchase.
In addition to True North Bear, Nelvana is launching several new partnerships in 2023, including a new clothing line focused on mental health from streetwear brand Peace Collective, plus new launches with fashion retailer Ardene and a promotional partnership with Kernel’s popcorn.
“Nelvana and Cloudco came together with a goal to create something unique and exclusive for Canadian Care Bear fans, and it’s no surprise the True North Bear is already taking the country by storm. Our collaboration with Cloudco Entertainment to create an exciting moment for True North Bear is being so well received by fans around the world and we’re excited for where our next big Canadian Care Bears collaboration will take us," Carly Slack, Director of Licensing, Marketing and Retail, Nelvana said. "These bespoke collaborations pair nostalgia with some of Canada’s top brands and business alliances, delivering quality merchandise and innovative promotional partnerships that portray the characters in a unique and authentic Canadian way.”