Corus Entertainment’s Nelvana, an international producer, distributor, and licensor of children’s animated and live action content, and Toikido, an London based entertainment company specializing in digital design and toys, announced their partnership with ITV in the UK for the action-packed animated series "Piñata Smashlings™" (26x11). The series based on the popular gaming IP will launch on ITVX in the UK this September. The series will also premiere on NOGA in Israel early next year, in addition to the previously announced rollout on Canada’s YTV and STACKTV with new episodes launching this Fall.
“Packed with humour, heartfelt friendships, and fast-paced quests, the 'Piñata Smashlings' series celebrates video game culture in a way that’s fresh and deeply relatable to today’s kids” said Julia Dodge, Director of Global Strategy & Distribution at Nelvana. “We’re excited to be partnering with ITV to add 'Piñata Smashlings' to their current offering of standout children’s content, and for audiences across the UK to experience the series’ lovable oddball heroes, hilarious Bashling baddies, and dynamic gameplay energy.”
"We're looking forward to welcoming 'Piñata Smashlings' to ITVX's ever-growing offering for kids.” said Darren Nartey, Senior Acquisitions Manager at ITV. ”The show's vibrant characters, creative storytelling, and playful spirit are a perfect fit."
“The ITV launch gives us a fantastic platform to continue growing the 'Piñata Smashlings' universe” said Darran Garnham, CEO of Toikido. “We’ve built the brand to be playable, collectible, and watchable, and we’re excited to bring it to more families through this next phase.”
Produced by Corus Entertainment’s Nelvana and Toikido, the Roblox-game inspired "Piñata Smashlings" series follows four Smashlings character into the Piñataverse as they squad-up to form a team of utterly unlikely heroes. They’re on a mission to rescue the rainbow pods from the no-good Bashlings, save the world from being gloomified and level up their friendship one outrageously hilarious quest at a time. Along the way, the quirky team faces unpredictable mayhem, forms unlikely alliances, and discovers the true power of teamwork.
The ITVX launch marks an exciting European premiere for the "Piñata Smashlings" franchise, which has been rapidly gaining momentum across multiple key touchpoints. Toikido has launched a successful toy line with over 3 million units sold, secured more than 30 retail and merchandise licensees, and continues to expand the brand’s digital presence through the growing library of Nelvana-animated YouTube content. The Piñata Smashlings game on the globally popular Roblox platform has driven strong, ongoing engagement, with a new game experience currently in development for 2026.
Behind the scenes, "Piñata Smashlings" features an all-star all-Canadian cast, including Emily Hampshire ("Schitt’s Creek") as Berry Boo, Jonathan Tan ("Rubble & Crew") as Jet, Bryn McAuley ("Barney’s World") as Tutti Bel, and Sharjil Rasool ("Bakugan: Battle Planet") as Jasper.