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roduced for Channel 4 UK and ABC TV Australia, the 6 x 60’ factual series has been sold to APT (USA), BBC Earth (Poland, Africa, Asia), NRK Norway, AMC Networks International Central and Northern Europe (Hungary, Czech Republic, Slovakia), MAX (Netherlands), HRT Croatian Television, RUV (Iceland), and GBC (Gibraltar).

This adaption is also the first time one of All3Media International’s scripted formats will be produced in Sub Saharan Africa. Originally produced in the UK by Two Brothers Pictures for ITV, 15 versions of "Liar" have been commissioned internationally.

Former Keshet International exec to lead sales activity in the UK, US, Canada, Australia and New Zealand.

The production sector generated £3.6 billion in 2023, but this topline number hides deeper concerns. Content investment by PSBs—still the backbone of original UK programming—declined last year. While SVOD services like Netflix and Prime Video continue to invest in UK content, their focus is narrow: mostly high-end drama and some premium factual. In 2023, there were just 30 UK SVOD commissions compared to nearly 1,400 from PSBs.

Sweden, French-speaking Belgium, and Botswana will be part of the lineup. Created by Banijay UK’s Shine TV, the format continues to thrive globally and has now been adapted in 12 markets to date.