The program will be produced by Boom Cymru, part of ITV Studios, and will feature international opera singer Sir Bryn Terfel as one of the four Coaches.
Armoza Formats will return to independent status but retain the exclusive rights to produce ITV Studios formats in Israel. The rights to its catalog were acquired in 2019.
The biennial event will take place on Tuesday 17th September and has secured high-profile speakers including Tim Davie (BBC), Alex Mahon (Channel 4), Carolyn McCall (ITV) and Ted Sarandos (Netflix).