Nordic Entertainment Group has extended and expanded its distribution agreement with Swedish broadband and IPTV provider Bahnhof. NENT Group’s Viaplay streaming service will continue to be available to Bahnhof’s 350,000 customers in Sweden as an add-on subscription, and Viaplay’s TV & Movie package will now be included in Bahnhof’s top-tier TV offering, TV Stor.
In addition, Bahnhof customers can add NENT Group’s premium V film and sports channels to their subscriptions for the first time, and the recently launched V Sport Extra channel will be included in the TV Stor package. NENT Group’s Swedish channels TV3, TV6, TV8 and TV10 will remain part of all Bahnhof’s TV packages.
Kim Poder, NENT Group Chief Commercial Officer: “Our content offering is in a class of its own, and we are delighted to expand this relationship with Bahnhof, which is one of Sweden’s fastest growing operators. We have recently renewed our Swedish rights to the Premier League until 2028, we will be the home of FIS winter sports from 2021 and we continue to invest in Viaplay originals, the best Hollywood films and series, and high-quality kids content. We want Viaplay and our unique content to be as widely available as possible, and we are constantly exploring new ways to bring them to even more homes.”
Jon Karlung, CEO, Bahnhof: “I am excited that we now have one of Sweden’s strongest entertainment offerings, thanks to our newly expanded agreement with NENT Group.”
The partnership with Bahnhof reflects NENT Group’s strategic focus on long-term distribution deals that ensure the broad availability of its streaming services and TV channels across the Nordic region. In addition to its agreement with Bahnhof, NENT Group has long-term distribution partnerships with operators and service providers such as Boxer, Stofa, Waoo and YouSee in Denmark; Altibox, Canal Digital, Get, NextGenTel, RiksTV and Telenor in Norway; A3, Allente, Com Hem, Connect TV, Junet, Kalejdo, Mediateknik, Ownit, Sappa, Serverado, Telia and Universal Telecom in Sweden; and DNA, Elisa and Telia in Finland.