Noggin, the learning subscription service for pre-schoolers from Nick Jr, will launch on Amazon Prime Video Channels. The network will be an add-on subscription in the United Kingdom, France, Germany and Austria.
Prime members who additionally subscribe to Noggin will be able to watch or download ad-free long and short form Nick Jr. content in their local languages. Familiar characters on Noggin include “Dora the Explorer,” “Shimmer and Shine,” “PAW Patrol,” “Blaze and the Monster Machines,” and “Go, Diego, Go,” among others.
The channel will be accessible on-demand to subscribers in the UK, France, Germany and Austria, wherever the Prime Video app is available, including smart TVs, mobile, Amazon Fire TV, Fire TV Stick, game consoles and through the web.
“The launch of Noggin on Amazon Prime Video Channels is a key milestone for our streaming strategy in Europe. This move aligns with our continued advancement of ViacomCBS Networks International’s strategic priorities, and our collaboration with Prime Video will allow us to deepen our existing relationship by offering a range of iconic kids’ properties to Prime members in a number of key European markets,” said David Lynn, President and CEO at ViacomCBS Networks International.
In the UK, the Noggin service will replace More Milkshake!, which will continue to exist as a separate brand within Noggin. The most popular More Milkshake! content, including favourites such as “Peppa Pig” and “Shane the Chef,” will carry over onto the Noggin platform.
The launch of Noggin on Amazon Prime Video Channels is a key milestone for our streaming strategy in Europe” David Lynn President and CEO at ViacomCBS Networks International