Banijay announced Nonpanic, part of Banijay Italia Holding, will produce a second season of “Maître Chocolatier – Talenti in Sfida” for Sky Italia’s free-to-air channel TV8. The judges, renowned pastry chef Melissa Forti and Lindt Italy’s Nico Tomaselli, alongside the host, Michelin-starred chef and MasterChef Italia judge, Giorgio Locatelli, will all return for the new series.
Over five episodes, the brand-funded format, co-owned by Banijay Italia Holding and Lindt & Sprüngli Spa, will put ten chocolate and pastry experts to the test, as they battle it out to win the title of Maître Chocolatier. Series one averaged nearly 200K viewers per episode and saw Lisa Pericoli crowned winner, and becoming part of the Lindt Italia Maîtres Chocolatiers team.
Recently Banijay confirmed its ambitions to further expand its brand funded portfolio, with the unveiling of Banijay Branded Entertainment (BBE). A new division within the group, BBE is overseen by Head of Branded Entertainment Business Development, Carlotta Rossi Spencer, and will leverage Banijay’s expansive global production expertise to further evolve the group’s global efforts in the branded content space. Nonpanic is a television production company which is part of the Banijay Italia Holding, founded in 2013 and led by CEO Paolo Bassetti. Nonpanic has produced titles for all major Italian broadcasters. Among its most notable programs are “Marriage at First Sight Italy”, “Camionisti in trattoria”, “Fuori Menù”, and “Sono Innocente”.