She not only watches over the bay, but also the entire ecosystem. EarthDay 365, the new environmentally focused FAST channel founded by IMAX format documentary film studio and unscripted TV producer/distributor K2 Studios and actress/activist Pamela Anderson, and programmed and distributed in partnership with Static Waves Media Group, has launched on Amazon Freevee in the US. The announcement was made by Mark Kresser, President at K2 Studios, and Linn Adolfsson, Chief Creative Officer at Static Waves Media Group. EarthDay 365 launched on Pluto TV in the US in February and, across Europe the channel has launched on rlaxx TV 2.0 (TCL, Vestel and Skyworth Smart TVs) and on VIDAA Channels (Hisense Smart TVs).
EarthDay 365 is initially drawing from an extensive 2,500-hour content lineup, showcasing award-winning TV series, specials, and IMAX documentary films sourced from the world’s largest library of 100+ titles, with a steady stream of new content in the pipeline. The content spans nature and wildlife, science, space, conservation and climate, and thrilling exotic adventure/travel experiences, and includes exclusive, premiere original series. K2 Studios is handling distribution in the US, while Amsterdam-based Static Waves Media Group is responsible for the channel’s European/international distribution. A portion of advertising revenue generated will be donated to environmental causes.
The channel is a passion project for Pamela Anderson and is dedicated to delivering content that delves into the exploration and celebration of our world, showcasing individuals who challenge boundaries and unravel the mysteries of nature and science. Additionally, the channel shines a spotlight on real-life heroes engaged in the most crucial battles of our era, working tirelessly to safeguard our planet and secure a sustainable future. And simply watching generates donations to worthy causes.
Pamela Anderson expressed her joy over the launch: “I’m so thrilled that we are receiving such a positive response to EarthDay 365. Having Freevee on board extends our reach across the US greatly, providing even more viewers with this incredibly beautiful and inspiring content for free. Our aim is to make this channel available to everyone everywhere and we’re off to a great start!," commented.
On the other hand, K2 President Mark Kresser provided historical context to the deal: “For more than two decades K2 has produced and distributed IMAX format documentary films and documentary TV series with nature, science, outdoor adventure and sustainability themes for every type of platform, from giant screen theaters to TV, streaming and more. Now the FAST channel world is exploding, and we love the opportunity it provides to reach millions more viewers around the globe with this very worthwhile channel and content," noted.
Finally, Linn Adolfsson, CCO, Static Waves described the product as one of a kind: “EarthDay 365 is one of those rare channels that crosses all borders and appeals to audiences everywhere. There are not many FAST channels that are nature-focused, and certainly none of this exceptional quality. Many of the shows are shot in 4K and 8K, which looks incredible on today’s SmartTVs!", highlighted.