Paramount Global has appointed James Waller as its new Senior Director of Content and Programming Strategy, Kids & Family, at Nickelodeon UK & Ireland. He will report to Louise Bucknole, General Manager and VP for Kids and Family for UK & Ireland at the company.
Based in London and officially starting his new position today, Waller will be responsible for communicating priorities and developing and executing content strategies to drive the performance and brand health of Nickelodeon across all Paramount UK audience touchpoints.
Waller brings both regional experience and a deep knowledge in kids content, having held a variety of programming and content strategy roles at Disney Channel, Disney XD and Disney Junior from 2005 to 2021. In his most recent position, he was a development and distribution consultant for Australian production company Cheeky Little Media for six months until January 2023.