Pokeepsie Films names Adrián De Belva General Manager of the company

Banijay Iberia has appointed Adrián De Belva as General Manager of Pokeepsie Films, the company created by award-winning director Álex de la Iglesia in collaboration with actor and producer Carolina Bang. “With a pipeline as varied and powerful as the one we have now, an internal organisation that meets our needs is necessary," Álex de la Iglesia, CEO of Pokeepsie Films said. "With the signing of Adrián, those of us who occupy the artistic and creative trenches can relax knowing Pokeepsie Films has a robust
executive and financial management team in place.”

De Belva brings in more than 15 years of experience in the audio-visual industry, with strong commercial and data expertise. He previously served as Netflix's Legal Coordinator, Business & Legal Affairs for Spain and Portugal, he oversaw a varied portfolio of projects, analysing new trends and driving best practice. He was previously part of the original Movistar Plus+ production team where he was responsible for creator and producer management, coordinating development, production, co-production, and distribution agreements for major titles such
as "The Plague," "Giants" and "La Unidad." He has also worked at Canal+ where he was manager for territorial sales and distribution, developing and executing itscommercial strategy.

“Pokeepsie Films is fully immersed in a creative and production tsunami, which forces us to have the best professionals to manage the expansion efficiently," Carolina Bang, CEO of Pokeepsie Films said."The incorporation of Adrián as General Manager means a considerable push for our company’s ​​business affairs, a crucial area to continue raising both the pace of work and the prestige of the company.”

Created in 2009, the Spanish globaly renowned Pokeepsie Films teamed up with Banijay Iberia in April 2022 in hopes of promoting the creation and production of original fiction. Focused on youth-skewing content, the label spans the fantasy, thriller, and horror space. It has recently won a number of awards including four for La Piedad at the Gérardmer International Fantastic Film Festival (Grand Prize, Audience Award). “Pokeepsie Films has a spectacular slate of development and production, and the fact that Álex and Carolina want me to manage such growth is a true privilege. I am committed and excited to drive our expansion and to make our content even more global," Adrián De Belva said.