Impresa announced an exclusive sales partnership with Rakuten Advertising in Portugal where the group, owner of SIC and Expresso, will be responsible for all of Rakuten Advertising Connected TV (CTV) inventory sold in the Portuguese market. The first two advertisers to join this partnership are Continente, Portuguese retail chain, and Unilever, British multinational consumer goods company.
This partnership is an important extension of Impresa’s CTV offering, adding to the OPTO and Playce platforms, which already make SIC content available on demand on the televisions of more than 3 million Portuguese homes.
João Paulo Luz, director of digital business and publishing at Impresa, said: "We are starting a very relevant and innovative partnership in the Portuguese market. The quality of the content offered by Rakuten TV aligns well with SIC’s own mission, which favors offering the best content to advertisers.”
“We are delighted to embark on this exclusive partnership with Impresa in Portugal as this collaboration highlights our commitment to innovative and impactful CTV advertising,” said Bérangère Degni-Rezé, Sr. Director, Business Strategy & Partnerships, Media, Rakuten Advertising. “With Impresa’s expertise and leading position in Portugal, they are an ideal partner to connect advertisers with highly engaged audiences who are loyal viewers of our growing media inventory. Together, we will provide advertisers with seamless access to the best CTV advertising opportunities.”
"At Continente we are thrilled to be part of this exclusive partnership between Impresa and Rakuten Advertising. We believe this is an innovative collaboration that reflects the constant evolution of the market and expands our presence, as the largest national advertiser, on all Connected TVs in Portugal. 'Continente belongs to everyone' and, through this partnership, the diversity of choices is also within everyone's reach," mentioned Filipa Appleton, Head of Brand & marketing at MC.
Teresa Burnay, Unilever's Media Director, added: "It has always been Unilever's prerogative, as one of the country's largest and most dynamic advertisers, to pioneer experimentation with any new media available in which we see potential. Connected TV and, in particular, this partnership between Impresa and Rakuten Advertising are paving the path for the future and, as such, could not be an exception!"
Rakuten Advertising is the exclusive advertising provider for Rakuten TV, a robust solution for reaching diverse audiences across Portugal and other key media regions across the EU. At the forefront of European online video services, Rakuten TV boasts a strong presence across all major Smart TV brands, granting users access to a vast array of AVOD & FAST channels.