Prodcos 200% Media and Eccholine to develop new reality competition

New production company 200% Media, leaded by Entertainment veteran Mari Urdaneta, joined forces with Eccholine from producers Ludo Poppe and Peter Van Den Bussche, to develop a new adventure race/reality show, "Destination Tomorrow: The Backpack Race to Tomorrowland," a joint venture with Tomorrowland Brasil, one of the most iconic music festivals in the world.

The new show is an adaptation of Eccholine's "Peking Express", where six music-driven duos from the US and LATAM will compete in an exciting backpack race for the chance to win the ultimate VIP experience to the most sought-after music festival in the world, Tomorrowland Brasil. For over 40 days, these duos will race hitchhiking across six countries in South America (Colombia, Ecuador, Peru, Bolivia, Argentina and Brazil) completing challenges that will put their passion for music and the festival to the test.

John Pollak executive producing on behalf of Allied Management Group (AMG), Ludo Poppe and Peter Van Den Bussche to serve as executive producers under the Eccholine banner, Filip Teerlinck will serve as executive producer for Tomorrowland and Mari Urdaneta will serve as executive producer for 200% Media with Bibiana Jimenez and Xianelly Guzman as creative leads. Production is set to start in July.

200% Media is the new venture of Dhana Media Co-Founder and Chief Creative Officer, Mari Urdaneta, who is behind projects such as "Maradona: Blessed Dream" for Prime Video, "Su Nombre Era Dolores", "La Jenn Que Yo Conocí" for Univision and untitled "Calle & Poché" docuseries for Prime Video releasing later this year.

Eccholine has managed productions of world-renowned TV hits like "Ninja Warrior", "Peking Express", and "Nomads".