"My Way"
Rabbit Films' new musical entertainment show "My Way" debuted on Finnish commercial broadcaster Nelonen last Fridays scoring a whopping 28.4% share in the target commercial demographic (10-54), and a superb 24.4% with all viewers (4+).
The weekend primetimes are traditionally the most important slots of the week for Nelonen. Las week, they aired "My Way" on Friday, "The Farm" on Saturday and a local adaptation of the Norwegian format "The Best Entertainer" (Stjernekamp) on Sunday in the same time slot. "My Way" outperformed both long-lasting formats, which scored 18.7% and 20.6% in the commercial demo respectively.
Produced by Solar Republic, "My Way" (6x90 mins) is a musical entertainment show, where the audience will hear the biggest global hits translated into the hottest local versions.
The series features the most popular artists in the country. In every episode, each artist picks a song that has a special meaning to them and then translates it into their own language and style.