Rai Cinema and Rai Com, aiming to optimize the foreign distribution activities of the film product within the framework of the Rai Group, have shared a new set-up of competencies in order to increase the visibility of Italian cinema worldwide.
From February 2024, Rai Cinema will be in charge of the international distribution of new films, which will then continue to be managed by Rai Com for library exploitation. Rai Cinema will operate under the new brand Rai Cinema International Distribution. It will start its activity in foreign markets on the occasion of the EFM - European Film Market at the Berlinale, February 15 to 21.