Since its debut in the United Kingdom, global content group Rainbow’s “44 Cats” has been consistently growing, reaching millions of viewers, increasing audiences month after month, and establishing itself as one of the most loved properties among children aged 3 to over 7.
The first season of “44 Cats” started airing on POP TV, Nick Jr and Nick Jr Too in 2019 and is already enjoying tremendous popularity across the world. The 52x13’ animated series is an explosive mix of music and cuteness, telling the daily adventures of four kittens — Lampo, Milady, Pilou, and Meatball — who form a band called the Buffycats.
The partnership between Rainbow and Lisle Licensing, who are licensing the brand across the UK, is ensuring the success of the brand and putting Rainbow’s hilarious property in the spotlight with an excellent market response. The nightwear collection from TDP Textile Aykroyds is about to enter the market through F&F and Amazon, while the official UK toy partner Simba Dickie’s Siso Toys started distributing the all-cat collection from February through retailers including The Entertainer, which has more than 171 shops in the UK; Argos; and Amazon; with Asda launching in April.
The toys created by master toy partner Toy Plus are based on the key elements of the series - music, creative play patterns and collectability. From interactive plush toys to figurines, from play sets to musical toys, each item is deeply linked to the show.
Consumer products major deals are in place with UK partners including John Toys and Amscan, developing products with multi territorial deals, and many others such as Sony Music, Dreamtex, Redan Publishing, Fashion UK, Ravensburger, Clementoni, Chicco & Bip.