Rainbow Studios announced its new, CGI-animated “Winx Club” series is scheduled to premiere on Netflix globally in 2025. The news is accompanied by the appointment of Playmates Toys and Giochi Preziosi as master toy partners for an extensive new Winx Club toy line. This strategic collaboration ushers enchantment and adventure for a new generation of kids and the massive global fandom that has followed the franchise since the premier of its first animated season in 2004.
Longtime business partners, Playmates and Giochi Preziosi will split global distribution of an all-new collection of fashion dolls, accessories, role play toys and playsets inspired by the new Winx Club series. Playmates will manage sales, marketing, and distribution in North, Central and South America, Asia, Australia, New Zealand, Middle East, and South Africa; Giochi Preziosi will manage Europe and the United Kingdom. Winx Club, produced and distributed by the Rainbow Group, headquartered in Italy, celebrates its 20th year anniversary in 2024. The franchise first captured the hearts of audiences in 2004 with its debut, introducing a vibrant world of magic, friendship, and courage. Created by Iginio Straffi, the series follows the journey of Bloom, a teenage girl from Earth who discovers that she is a fairy with extraordinary powers. As she enrolls in the Alfea College for Fairies, Bloom forms the "Winx Club" with her new friends, embarking on countless adventures across magical dimensions.
Over the past two decades, "Winx Club" has evolved into an iconic global phenomenon, spanning 8 animated seasons, 3 theatrical movies, 4 made-for-television movies, 2 “World of Winx” animated series coproduced with Netflix, 2 seasons of a Netflix Original live action series "Fate – The Winx Saga" and a robust merchandising program. The Winx Club community has generated over 20 billion views of Winx Club content on YouTube and more than 35 billion views of Winx Club related videos on TikTok.
In celebration of its 20th anniversary, "Winx Club" is set to enchant old and new fans alike with this all-new animated series, bringing the Magical Dimension to life like never before. This innovative adaptation will reimagine the classic tales of Bloom and her friends, blending the show's cherished themes with contemporary storytelling and sensational visual effects.
Georgia Manolas Walker, Vice President of Marketing at Playmates Toys talked about the legacy of the franchise: "We are honored to be at the forefront of this exciting new chapter. The enduring legacy of Winx Club is a testament to the timeless appeal of its stories and characters. We look forward to unveiling a spellbinding range of products that captures the adventure, friendship, and magic that Winx Club represents", stated.
Jay Visconti, Chief Strategic Officer of Giochi Preziosi Group estimates that the product will be a global success: "We are very excited about this new chapter of the Winx saga. Having worked hand in hand with Rainbow since the very first launch in 2004, we are fully aware of the appeal such an amazing brand/franchise has to consumers. We are sure that this time, too, Winx will be a global success", added
Finally, Iginio Straffi, Creator of Winx Club and President of Rainbow praised his partners: “The Winx are returning stronger than ever, and I am grateful to collaborate with Netflix once again, the ideal partner to bring any IP to global audiences. It is a thrill to collaborate with our long-time friends and partners Giochi Preziosi and Playmates, and to create the best Winx toys ever for all our fans. I am also overly excited that the collaboration with these esteemed partners will ensure a bright future for a powerful Winx comeback both on screen and at retail,” commented