"Sam & Julia"
The kids brand Sam & Julia – The Mouse Mansion continues to build on its global success with a string of new publishing, licensing, and distribution deals across Europe and Latin America.
Italy's Borella joins the Mouse Mansion family as the official distributor for Italy. With a clear focus on quality distribution to specialty toy stores, independent bookstores, and curated retail spaces, Borella aims to bring Sam & Julia to customers who appreciate carefully selected assortments and unique storytelling.
“We are passionate about working with high-quality, meaningful brands — and The Mouse Mansion fits perfectly,” says Claudio Borella of Borella. “It’s a pleasure to distribute a brand that blends creativity, craftsmanship, and emotional value.”
GLOBAL EXPANSION
In Slovakia, a classic publishing agreement with IKAR covers three Sam & Julia titles, rolling out in April, May, and June 2025, strengthening the brand’s position in Central Europe.
In the Czech Republic, Slovakia, Hungary, a brand-new licensing agreement with Jiri Models brings the "Sam & Julia" animated series to life through a vibrant line of activity books, sticker books, puzzles, games, and magnetic dress-up sets, scheduled to launch in January 2026.
In Chile, thanks to Editora Pehuén, the board book "Vamos a jugar" (Come Out and Play) has been selected by the Chilean Ministry of Education for national distribution to public schools — a major recognition of the brand’s educational value.
“We’re thrilled to see The Mouse Mansion resonate with families, educators, and publishers across so many cultures,” says Jeannine Lafèbre, Global Licensing & Partnerships, Foreign Publishing. “Our mission has always been to make creativity, kindness, and storytelling accessible to children everywhere — and these new partnerships are helping us do just that.”
Sam & Julia will soon be available in even more markets, with new distributor partnerships signed for Slovenia, Croatia, Portugal and Moldova — and more currently in negotiation.
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