2 MAY 2024

Samsung TV Plus partners with MLB, PGA Tour, F1, and ONE Championship

New performance-driven advertiser solutions unveiled to include direct access across CTV and Mobile Ad inventory where users get news and Olympics content.

2 MAY 2024

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Samsung unveiled a new lineup of premium sports, music, family and entertainment content on its leading FAST service Samsung TV Plus, in addition to new tools to enable advertisers to leverage AI for enhanced targeting and performance-driven outcomes.

On its part, Samnsung TV Plus announced a suite of major league channels that will deliver live sports from Major League Baseball (MLB), The PGA TOUR, the American Hockey League (AHL), and ONEChampionship (MMA), along with Formula 1’s first FAST channel. Highlights include:

MLB to bring baseball coverage to FAST, allowing viewers to enjoy the MLB FAST channel with a weekly game replay, Minor league game replays, and game recaps, among other content exclusives to come later in the season. PGA  will deliver total coverage: behind the scenes programming, documentaries, tournament recaps, highlights, competitions, and more. AHL to air live American Hockey League games through the Los Angeles Kings affiliate, the Ontario Reign. Formula One Channel is the ultimate destination for fans to catch up on all the action from F1, F2, F3 and F1 Academy races throughout the season, including analysis, replays and documentaries. Finally, ONE Championship TV  will bring combat sports content to the service. Featuring unique live events to TV Plus, highlights, series and behind-the scenes access from the world’s largest martial arts organization.

Michael Scott, VP, Head of Ad Sales and Operations at Samsung Ads: “At Samsung Ads, we leverage Samsung innovation to deliver superior experiences to customers and advertisers alike,” said “Our AI and data-driven advertising solutions will better help advertisers meet their objectives across the full marketing funnel, from achieving mass reach to bottom-of-funnel outcomes like customer acquisition. And, when combined with the number one reaching and most engaging FAST service, based on time spent viewing, Samsung TV Plus, advertisers will have a direct connection to audiences who frequently return for quality content;" expressed.