SPI/FilmBox announces new channel and content distribution deals with Azam TV, MTN Group, and habeshaview to deliver eight of SPI/FilmBox’s most sought after channels to viewers across Africa.


SPI/FilmBox continues to expand its presence across the African continent through partnerships with . Subscribers to these platforms will have access to eight of SPI/FilmBox’s most exciting channels including FilmBox Africa, which features Hollywood movies and TV series from world renowned directors and producers. 

“We are proud to partner with Azam TV, MTN Ghana via Silver Rock Technology Services and habeshaview to introduce eight of our most popular channels to viewers in East Africa, the Republic of Ghana and to Ethiopian communities around the world,” said Georgina Twiss, MD Western Europe & Africa at SPI International. “We are excited to support the success of these partnerships and build brand engagement and TV viewership in these regions,” continued Twiss. 

“By having a partnership with SPI International, Azam TV offers a combination of eight unique channels through its OTT app, including: FilmBox Africa, FilmBox ArtHouse, DocuBox, FightBox, Fast&FunBox, FashionBox, 360 TuneBox and GameToon,” commented Jacob Joseph, Azam Media Limited’s Deputy CEO.  “We at Azam TV always aim to give the best of the best to our customers and this partnership with SPI shows that we mean it,” continued Joseph.

“Africa is still an untapped territory especially in the digital market,” said Stephanie Wallace, Content Acquisition Manager at Silver Rock. “Our aim is to provide affordable but innovative digital entertainment available to “All” and we believe this collaboration with SPI/FilmBox is in the right direction to spearhead growth in a largely mobile phone dependent African population,” continued Wallace.

“habeshaview is delighted with our partnership with SPI International and providing their channels to our audiences worldwide. We believe the variety of channels within the SPI package offer our customers the variety of programs they are looking for” said Tigist Kebede, Operations Director at habeshaview

Seven of SPI/FilmBox’s unique thematic channels and FilmBox Africa, which offers over 300 premiere titles every year, will now be available to Azam TV subscribers with the OTT app in East Africa, MTN subscribers in Ghana, and over 6 million habeshaview subscribers worldwide. 

The other channels included are: FilmBox Arthouse which brings world cinema classics from iconic directors such as Hitchcock, Kurosawa, Fellini and many others to cinema lovers; Gametoon which is dedicated to gaming content created by gamers for gamers; FightBox broadcasts some of the most electrifying combat sports live events and multi-discipline mixed martial arts coverage from all over the world; Fast&FunBox offers action-packed programming dedicated to adrenaline sports; DocuBox delivers a collection of award-winning documentaries about different cultures and the wonders of our world; FashionBox provides highly entertaining content on fashion trends and all things style, and 360 TuneBox presents new music every week with today’s emerging artists.