Peter Cowley and Matt Campion
UK’s Spirit Studios announces IP360, a pioneering partnerships division designed to transform creative ideas into multi-platform content brands. Launching in 2025, IP360 will empower media owners, publishers, brands, distributors, and financiers to bring their intellectual property to life across multiple formats and genres, from podcasts and digital channels to global TV distribution.
Built on Spirit Studios’ long-standing expertise and creative track record, IP360 offers a revolutionary approach to content creation and commercialisation. By leveraging economies of scale, Spirit’s new division ensures that a single idea can evolve seamlessly across platforms—whether it’s a documentary, a drama or an entertainment format.
With several high-profile partners already on board, Spirit Studios is set to unveil a slate of exciting IP360 projects in Q1 2025. These partnerships span a diverse range of genres and platforms, showcasing the full potential of this innovative ecosystem to turn original ideas into far-reaching, multi-dimensional global brands.
Matt Campion, Founder and CEO of Spirit Studios, said: “We’re living in an extraordinary era where producers have the power to launch their own shows, build their own audiences, and create global content brands. But thriving in this landscape requires more than creativity - it demands new skills, new business models, and a forward-thinking approach. Our IP360 division is designed to transform a single idea into a multi-platform success, connecting with audiences across podcasts, social media, streaming platforms, and more.”