Spirit Studios has partnered with "Beat Six," a brand-new creator collective of six of the UK’s most prominent and influential beauty creators, to launch an original YouTube channel blending beauty, entertainment, and creator-led formats. The "Beat Six" line-up features Colleen Milner, Georgia Barratt, Kristy Webley, Lucas Rodgers, Matthew Kenyon, and Will Grande—creators with a combined following of 10 million across TikTok, Instagram, and YouTube.
Matt Campion, Founder and Creative Director at Spirit Studios, said: “We’re excited to launch ‘Beat Six,’ a bold new digital brand produced and channel managed by Spirit Studios, showcasing the talent of six exceptional UK creators. At a time when YouTube collectives are crossing into mainstream streaming, we’re proud to be at the forefront of this creative shift, building something that feels truly future-focused.”
"Beat Six" blends makeup and beauty content with laugh-out-loud entertainment and addictive reality formats. Designed to hook both dedicated beauty lovers and wider YouTube audiences, the channel offers a fresh mix of styles, perspectives, personalities, and genuine friendships. Each member brings their own unique creative voice, signature aesthetic, and loyal audience—together forming a diverse yet perfectly complementary collective that inspires, entertains, and keeps viewers coming back for more.
The vision for "Beat Six" is to become the leading creator collective for the beauty and cosmetics space. The group aims to redefine what beauty content can be, moving beyond standard tutorial-based formats into bold, long-form content that fuses humour, personality, and creativity. Think challenges, live reactions, behind-the-scenes access, and unexpected collaborations, all while keeping beauty and makeup at the heart of everything they do.
Built on genuine, long-standing friendships, "Beat Six" will showcase this chemistry on-screen, setting the tone for the channel. The launch strategy centres on a weekly long-form challenge series—high-energy, unpredictable episodes inspired by beauty and online trends—supported by shorts and mid-form cutdowns throughout the week.
The project taps into YouTube’s current boom in long-form content, as well as beauty’s established global reach. Spirit Studios says the "Beat Six" format is designed to sit at the intersection of these trends, appealing to audiences already engaged with the creator economy while also attracting new viewers through platform-native production.
For brands, "Beat Six" offers access to a highly engaged, young-skewing audience through a group of creators with a proven ability to drive reach and engagement. The channel is open to brand partnerships that align with its mix of beauty, entertainment, and authentic creator-led storytelling.