Nicolas Eglau
With trusted brands like "CoComelon" and "Blippi," Moonbug is building safe, joyful, and globally resonant content that fits seamlessly into family life, from 24/7 channels and brand campaigns to new formats and global partnerships. In kids and family entertainment, the objective measure of success is whether stories and characters enrich everyday life. Moonbug's portfolio of trusted brands continues to do just that, keeping families engaged in thoughtful and entertaining ways that spark joy and support development. "With nearly 100 countries now carrying our 24/7 channels, and fresh brand extensions that speak directly to parents, 'CoComelon,' 'Blippi,' and our wider IP slate are delivering what families and platforms value most: safe, enriching content that fits seamlessly into daily routines," said Nicolas Eglau, Managing Director EMEA, APAC & Global Distribution at Moonbug.
The company's linear channels are growing rapidly across APAC, LATAM, and EMEA, enabling its partners to connect with young families on a large scale. "Recent launches on Fetch in Australia and Total Play in Mexico highlight our accelerating expansion. Both the Moonbug Channel and Blippi & Friends Channel showcase our most successful IPs, including 'CoComelon', 'Blippi', 'Little Angel', and 'Oddbods', which are programmed around daily routines such as mealtimes, playtime, and bedtime. For parents, this creates a trusted destination. For buyers, it means reliable, sticky viewership across markets where family loyalty drives platform relevance," Eglau explained.
This year marked CoComelon's first brand campaign, "CoComelon Can Help," which spotlighted how the franchise supports parents in real-life moments, such as brushing teeth, eating vegetables, or winding down for bed. "The message is clear: CoComelon is more than entertainment; it is a parenting ally. That same spirit extended to the 'Gotta Go Tour', launched with High School Musical star Ashley Tisdale, which turned potty training into a shared, celebratory milestone for families. These initiatives show how 'CoComelon' continues to resonate beyond the screen, embedding itself in everyday family life," Eglau said.
Extending the brand further, CoComelon launched a new live-action educational series, "The Melon Patch," on YouTube. With engaging new characters and interactive lessons, the show combines the familiarity of CoComelon with a fresh format that enhances learning and fosters long-term engagement. "It marks the next stage of evolution for a brand that has already become a cultural staple for families around the world," Eglau added.
Moreover, Blippi's newest adventure, "Blippi: The Ultimate Road Trip," premiered last summer on YouTube as a celebrity-packed series that brings his trademark curiosity to life in unexpected places. Designed to showcase how exploration can be fun, surprising, and educational, the series strengthens Blippi's position as a global guide for discovery. In parallel, the "Be Like Blippi" campaign celebrated the same ethos by encouraging kids to see the world with curiosity, supported by live road trip activations in New York, Los Angeles, and Nashville. "Together, these initiatives demonstrate how Blippi continues to evolve, offering fresh content and new touchpoints for families worldwide," commented Eglau.
GLOBAL PARTNERSHIPS
Looking ahead, CoComelon's upcoming partnership with Sanrio unites beloved characters like Hello Kitty with JJ and friends. Slated for release in 2026, the collaboration blends two powerhouse fandoms, expanding reach and creating exciting new opportunities for buyers to tap into established, multi-demographic appeal. "For broadcasters and platforms, the takeaway is clear. Families want content that is joyful, safe, and enriching. With Moonbug's channels, CoComelon's parent-focused campaigns, Blippi's expanding universe, and global partnerships that create new cultural connections, our brands deliver consistent engagement, proven safety, and global resonance," Eglau affirmed. "The result is a rare combination: trusted IP, built-in fandom, and formats designed to fit the rhythms of family life. That is why, whether you are refreshing your kids' slate or building a family hub, Moonbug's brands are not just reliable choices. They are essential," he concluded.