European production and distribution company Studiocanal has sold premium daily drama "The Vow" to an additional number of leading broadcasters across the CEE region. Following record-breaking ratings in Spain, brand new broadcasters acquiring The Vow include TVP Polish Television, ERR Estonia, LTV Latvia as well as new sales to Dubai TV for MENA and CANAL+ Group for its Free TV channel C8 in France which will premiere the drama next month.
Produced by Bambú Producciones, a Studiocanal Company, for TVE (Spain), "The Vow" will boast 491 episodes across three seasons. Previously announced CEE broadcasters, HRT Croatia, KTV Kosovo, LRT Lithuania, which have acquired and successfully aired the first season, have now signed up for future seasons. Other non-CEE partners on The Vow include Mediaset Italy, Dori Media Israel and YLE Finland, and have now acquired all three seasons.
Created by Josep Cister Rubio ("Acacias 38", "Dos Vidas") the series, entitled "La Promesa" in Spain, airs daily with strong ratings on TVE’s La 1. Written by Josep Cister Rubio, Susana Prieto, Ruth García and Carmen Llano, The Vow takes place at the beginning of the turbulent 20th Century. Set amongst the stunning landscapes of Southern Spain, Jana, a maid working at the waning yet ruthless House of Luján, seeks revenge for her mother's murder. But there is one element she did not anticipate… falling in love with Manuel, son of the Count of Luján.
Production of season three of The Vow is currently in progress, starring Ana Garcés, Arturo Sancho ("Heirs to the Land"), Eva Martín ("Amar es para siempre"), Manuel Regueiro ("Acacias 38") María Castro ("Seis Hermanas") and Antonio Velázquez ("Cable Girls", "Tierra de lobos").
Sarah Mottershead, VP Sales Studiocanal, found in CEE a market that aligns with the proposal: “Central & Eastern Europe continues to be a vibrant market for daily series, with 'The Vow' appealing to many and attracting loyal audiences across the region. It’s a compelling, high quality production embracing romance, mystery and family relationships all set against a beautiful backdrop with glossy period details. These qualities, combined with exceptional writing and acting skills, make it a real ratings winner with viewers. We are thrilled to have a third season in production ready to deliver even more irresistible storylines for this captivating long-running drama," noted.
Zane Valeniece, Head of Acquisitions LTV Latvia emphasized the show's popularity: “'The Vow' is showing very consistent and positive rating dynamics and it’s becoming one of the most popular telenovelas that’s been broadcasted on LTV in recent years. LTV broadcasts high quality telenovelas at 10:30 am from Monday until Friday and it’s also an important content on the LTV digital platform. The show, which offers a rich storyline with amazing actors and filming locations, gives an exciting and strong daily habit for the audience," stated.