"Piya Naam Ka Diya"
Nitin Michael and Hasnaa Descuns, co-Founders of SynProNize, a Dubai-based content distribution and production company, announced that multiple program deals were entered into for Africa with eTV, Onua TV, and StarTimes.
Drama series "Cello" was licensed to Onua TV in Ghana. This intriguing tale explores an indecent proposal, following what happens when compelling circumstances prevent a cellist and her pianist husband from starting their life-long dream business project, an unscrupulous businessman steps in with an unscrupulous offer, and the couple finds themselves torn between integrity and their desire for money. "Cello" is originally an Arabic production that aired on MBC which the Middle East’s leading broadcast network.
eTV licensed romantic drama series "Piya Naam Ka Diya" (aka "All for Love") that talks about a simple girl who falls in love with the wrong man without seeing true love that was right in front of her. It takes us on her journey of discovering her feelings, her goals, and finding a balance in life.
A deal was done with major African Pay TV platform, StarTimes for two drama series -- "Swaragini" (aka "A Tale of Two Sisters"), a tale about the life of two half-sisters bought up witnessing the fierce rivalry of their family, especially their grandparents; and "Gathbandhan" (aka "The Odd Couple") - a gripping story of two opposites: a gangster and a police officer and how their lives intertwine. These programs were originally in Hindi and telecast on one of India’s top-rated TV channels Colors.
Hasnaa Descuns stated: “SynProNize is thrilled to have such a great reception for our premium dramas in several African countries with great partners such as eTV, StarTimes, and Onua TV. SynProNize is expanding further into Africa and these partnerships are indicative of the great relationships that help us build our company reach and the high-production and compelling dramas will delight and engage audiences everywhere."
Joel Hammond, Group Head, Programs for Media General GH LTD, Ghana stated: “We are grateful to Nitin and Hasnaa for bringing us 'Cello' for Onua TV. SynProNize is a trusted partner in the region and we look forward to a long and fruitful association. Our audiences are sure to enjoy this superbly produced drama series.”
Marli Schulze, Content Specialist at eTV added, “We are continuously scouring the globe in search of uplifting stories that will resonate with our discerning viewers. We are excited to test 'Piya Naam Ka Diya' as a fine example of Pakistani-produced content.”