Talesmith produced Volodymyr Zelensky's global holographic speech

At the Founders Forum London, President Zelensky addressed tech innovators from Evercoast’s volumetric capture studio and encouraged global viewers to analyze his 3D avatar in mobile augmented reality.


Talesmith has been commissioned the holographic speech from President Zelenksy, delivered today at Founders Forum London. “We live in a time of super opportunities… Your technologies, knowledge, expertise and investments – all of these can show their value and do it in Ukraine… No other country in the world will give you such a chance to use the most advanced technologies at the state level,"  Zelensky said during the speech. "It is an experiment, a digital revolution… Ukraine is a chance for a global digital revolution, a chance for every technology company and a chance for every visionary to show their value, skills, technologies and ambitions. … This is not the only aspect of "Star Wars" that we are putting into practice. We will defeat the empire too.”

Commissioned by Founders Forum and Thomas Hoegh of Garden Studios, Talesmith Founder and multi-award-winning director Martin Williams has been on location in Ukraine with President Zelensky, with a local team who built the rig in secret just over 24 hours. ARHT Media provided cutting-edge technology to create, transmit and receive a holographic image of the President, and Evercoast has created an avatar for smartphone users worldwide.

The Ukrainian leader’s call for support in his country’s war against Russia was recorded at his headquarters and beamed simultaneously into four major tech conferences across Europe, as well as direct to smartphone users worldwide using immersive AR technology.

With an additional message from Prime Minister Boris Johnson and an introduction from high-profile activists, CEOs and humanitarians, President Zelensky delivered his plea for investment in Ukraine’s digital transformation to the world’s most influential tech and creative CEOs at Founders Forum in London, Brilliant Minds in Stockholm, The Next Web in Amsterdam and Vivatech in Paris. Additional streams were fed to Dublin Tech Summit, London Tech Week’s AI Summit, and SuperReturn in Berlin. Forty-five years since Princess Leia was beamed across the galaxy as a hologram, and dressed in a Star Wars t-shirt featuring storm troopers stamping on the enemy, President Zelensky said.

The President also used the opportunity to promote new initiatives to stimulate the rebuild of Ukraine, including United24. “We wanted to enable the President to share this important message via hologram and 3D avatar to exemplify the world-changing innovation the tech community is capable of delivering, and to inspire our network to develop and deploy new technologies that can help rebuild Ukraine,” said Brent Hoberman, Founders Forum Group’s Co-Founder and Executive Chairman.

Building on the company’s previous work including The Green Planet AR experience with David Attenborough, Talesmith worked with Evercoast to volumetrically capture the President giving his speech to enable it to be turned into a major immersive AR experience for smartphones. Users around the world can use the bespoke QR codes below to watch an avatar of President Zelensky deliver his speech in their own homes and offices.