Thema signed a new collaboration with VIU from PCCW Group to oversee the worldwide distribution of Viu Original content, which is renowned for its quality and success. VIU is a leading pan-regional over-the-top (OTT) video streaming service available in 16 markets across Asia, the Middle East, and South Africa. With over 62 million monthly active users and 13 million paid subscribers, VIU offers fresh TV series, movies, and lifestyle programs from top content providers in local and regional languages.
VIU releases premium original content under the brand “Viu Original,” with productions from Thailand, Indonesia, Malaysia, the Philippines, and Chinese content from Hong Kong. Recent hits include the Indonesian “Private Bodyguard,” which reached over 10 million viewers on the fourth day of broadcasting and quickly led to a spin-off.
Since June 2024, the Canal+ group has increased its minority shareholding in VIU to 36.8%, highlighting Canal+'s commitment to developing its presence in Asia.