Warner Bros Discovery U.S. Hispanic has added CNN en Español to its portfolio. The channel will now join others, such as Discovery en Español, Discovery Familia and Hogar de HGTV. "We have successfully unified our portfolio by bringing together brands that share a vision for creating authentic content to connect with the U.S. Hispanic audience,” David Tardio, Vice President of Advertising Sales at Warner Bros. Discovery U.S. Hispanic said.
CNN en Español's launch will provide additional advertising opportunities in the Hispanic media landscape, as well as new original content aimed at Spanish-language content.“We're not just adding a remarkable and well-respected brand, we're paving the way for very unique cross-network advertising opportunities," Tardio said. "We can now offer bigger, better, and more diversified content tailored to our unique audience. This move undoubtedly bolsters our position in the industry."
The addition comes after Warner Bros Discovery U.S. Hispanic reported a 12% increase on average in its coverage share of viewing across its portfolio of networks in 2022-23. Incorporating CNN en Español, which has boasted 20% growth in its digital audience since 2019, to the robust portfolio will accelerate continued growth in the Spanish-language marketplace going into the 2024 season. Discovery en Español, Discovery Familia, Hogar de HGTV and now CNN en Español – anchoring the U.S. Hispanic division of Warner Bros. Discovery – present content with cultural affinity and offer access to one of the largest libraries of real-life entertainment streaming in Spanish-language.
Warner Bros Discovery digital outlets are two streaming apps Discovery en Español GO and Discovery Familia GO, as well as YouTube sites, and VOD and social media channels. “Our unified portfolio means that CNN en Español can look forward to greater opportunities for collaboration, tentpole initiatives across platforms and growth with the broader Latino-focused properties in the rich WBD portfolio, while delivering great value to our advertisers with a highly sought-after, young, engaged audience,” Cynthia Hudson, Senior Vice President and Managing Director of CNN en Espanol and Hispanic Strategy U.S. said. “I am excited about the possibilities for growth as CNN en Español continues to build on its strong multi-platform offering in an election year in which our audience will play a crucially important role.”
We have successfully unified our portfolio by bringing together brands that share a vision for creating authentic content to connect with the U.S. Hispanic audience.” David Tardio Vice President of Advertising Sales at Warner Bros. Discovery U.S. Hispanic