14 NOV 2024

wedotv and Samsung TV Plus Brazil launch FAST channel focuses on "Pele Selvagem" telenovela

The new channel - "wedotv amor: Pele Selvagem" — is currently available to Samsung TV Plus customers in Portuguese and in Spanish, all for free.

14 NOV 2024
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"Pele Selvagem"

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Free streaming sports and entertainment network wedotv and Samsung TV Plus Brazil have created and launched a new FAST channel dedicated to the wildly popular Venezuelan telenovela "Pele Selvagem" ("Piel Salvaje"). The new channel - "wedotv amor: Pele Selvagem" — is currently available to Samsung TV Plus customers in Portuguese and in Spanish, all for free.

"Pele Selvagem" is a new version of the classic telenovela "La Fiera", which embraces a new generation while honoring the timeless themes of love, betrayal, and ambition. The strong female protagonist - Camila Espino as portrayed by Irene Esser - breaks away from traditional roles, portraying a woman who’s unafraid to fight for her place in a male-dominated world.

Over 120 episodes, viewers follow Camila Espino from her childhood on the mean streets to her search for her birth mother which draws her into a complex family rivalry and power struggle between two powerful cosmetic companies. This story pits heart against ambition and love against revenge, with characters whose secrets and desires explode onto the screen. With every episode of "Pele Selvagem", viewers experience the heat of hidden passions, the thrill of ambition, and the intensity of a woman ready to fight for her destiny.

“This is our first single-IP service, we had some clear criteria for doing so,” notes wedotv co-CEO Philipp Rotermund. “First, we considered the series’ popularity and brand awareness within the market. Then we wanted to make sure there were a sufficient number of episodes available to encourage extended amounts of viewing time. And finally, we wanted to lock in a platform partner that could make the channel available to a substantial number of consumers. There is no doubt that 'Pele Selvagem' is both a modern-day classic and an addictive, binge-worthy series perfect for today’s streaming video audiences, and Samsung TV Plus was THE platform to launch this new fan-favorite.”

“The soap opera genre holds a special place in the hearts of Brazilians, captivating audiences with intense and emotional storytelling. 'wedotv amor: Pele Selvagem', now available on Samsung TV Plus Brazil, strengthens our commitment to bringing culturally resonant stories that connect deeply with our audience,” said Aline Jabbour, Service Business Development Director at Samsung LATAM.